Show Cancer the Red Card
A series of events have been held across the Wessex region as part of a campaign to raise awareness of cancer symptoms and the importance of accepting screening invitations.
The first ‘Show cancer the red card’ event was held at Boscombe Shopping Centre in Bournemouth, and the football connection was emphasised by holding a prize draw to win a signed AFC Bournemouth football shirt, with the prize being drawn by Jeff Mostyn, AFC Bournemouth chairman.
“The vision of the event was to raise awareness of the signs and symptoms of cancer, to encourage early diagnosis, and to help people understand the message that making healthy lifestyle choices can actually prevent many cancers from developing,” said Laura Watson, Macmillan GP.
“Four in 10 cancers are preventable through lifestyle change, with the main risk factors including smoking, weight and diet, alcohol consumption, lack of physical activity and sun exposure.”
On the success of the first event, Ayla Iskender, Communications and Engagement Officer for NHS England South (Wessex), said:
“It was great to not only engage with the public, but for different health organisations to network. We engaged with over 300 people throughout the day, with many people pledging to be more active, eat healthier and be more observant of their body. It was a great success, and will lead to the roll out of future events using the same graphic and style.”
The distinctive campaign graphics were posted widely across social media to promote the event, as well as on flyers and some rather fetching T-shirts. Subsequent events have since been held in Southampton, Portsmouth, with a further event scheduled to run on the Isle of Wight.
‘Show cancer the red card’ is a campaign developed in collaboration between NHS England Wessex Clinical Networks, Wessex Cancer Trust, Macmillan Cancer Support and Cancer Research UK, as well as a variety of other stakeholders and supporters.